Specsavers
A retro-fit solution to enhance the customer’s interaction with a range of ophthalmic lens options
Services
Design Strategy
Communication Planning
Graphic Design
Art Direction
Artworking
Opportunity
Specsavers stands as a leading expert in eyecare and audiology, providing customers with premium products and tailored services
The brand planned to invest in their dispensing counters where Partners have an opportunity interact with customers and demonstrate the wide range of ophthalmic lens products.
Enhancing customer interactions with ophthalmic lens products for a multinational optical retail chain.
Creating an organised packaging solution with a new design language to communicate a range of ophthalmic lens products and make it easier for Partners to demonstrate the range to customers.
Approach
Using our technical expertise to understand the existing unitary and explore the most efficient solutions to enable Specsaver’s partners to demonstrate their ophthalmic product range to customers.
Solution
A simplified solution to fit into existing unitary, which reduces costs for stores and can be used globally for any international store.
A carefully considered packaging design solution to house the various lenses and demonstration glasses with a new visual language to inspire customers and make it easier for Partners to communicate.
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Ribble
