Barbour AW24
Designing pop-ups, window executions and international activations for Barbour’s quilting campaign, inspired by their heritage, rewritten for today
Services
Design strategy
Graphic Design
Interior Design
Fixture Design
Opportunity
In 2024, Barbour celebrated 30 years of their iconic quilted jackets, including The Barbour Liddesdale – a cornerstone of winter wardrobes for the past 30 years.
We were asked to transform the campaign into various retail-ready executions. This included, window executions and shop-in-shop installations for Harrods and a global activation at La Rinascente’s ‘Air Snake’.
Approach
We designed applications for the campaign which captured the essence of Barbour’s quilting heritage, incorporating the iconic diamond quilt pattern and cord collar materiality into our concepts.
A tiered signage system was designed for the brand, adapting to various site locations while highlighting the ‘Icons in Quilting’ message and showcasing the iconic diamond quilt pattern.
Solution
A series of concepts with various fixtures designs, graphic applications and layout strategies to bring the heritage of Barbour’s brand to life, championing the materiality of their iconic jackets – a testament to their timelessness.
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RAF Museum
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Barbour
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Sandringham
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Natural History Museum
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Tile Giant
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Winsor & Newton Modular
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SIXT High Street
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Specialized Offices
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National Trust
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Daskalides
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SIXT Airports
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Bensons for Beds Marketing
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Evans
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Winsor & Newton Guidelines
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FaceGym
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Winsor & Newton
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L'appétit Fou
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Corkage
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Flight Centre
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Bensons for Beds Megastores
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Ribble
